Monday, 12 November 2007

New Online Marketing Social Network: Gooruze

OK, another day, another social network. Will this one stick? Maybe. It's called Gooruze and is focussed on online marketing. So if you are into online marketing you could sign up and see if it rocks your world.

It's a basic idea - allow a forum for folks interested in a subject matter to gather and spout off.

You get to add a profile, (see dcnorris.gooruze.com), write articles, comment on articles, ask questions, answer questions, post news and read news.

What interests me however is the reward mechanism. You get to rate other people's articles and comments. As a result, you get a rating for anything you contribute. This way, those folks that become highly rated by their peers either have too little work to do, or actually write good and meaningful stuff. It is a clever mechansim that works on the ego and generates lots and lots of content at no cost to the site owner.

Here's the scale (guess where you start)...
Novice > Pupil > Apprentice > Prodigy > Expert > Pro > Authority > Mastermind > Gooru

It took me until I saw that scale to figure out that "Gooruze" is a play on "Gurus". Ha! Genius!

Now I can try and get an online marketing "Gooru" status if I want, and I can spend the next 10 years trying to do so.

Seriously though, it looks like a good place to get up to speed on the latest online marketing news and thoughts. Will it last? I don't know. I've left more social network sites that I've joined over the years.

Friend United - Boring - haven't looked at it in years
Facebook - Trivial - shut my account down after 3 weeks
iSporty - you've never heard of it? No surprise
My cycling club forum - love it
Linkedin - I'm still there after 3 months
Technorati - early days
Gooruze - 1 day so far

What we really need is a meta social networking site that collates all of your relationships from all of your networks into one place. Google brought us meta-search for web search, Kayak and the like for travel meta-search. Let me know if someone invents one for social networking! If not, I think there's a nice little business plan to cook up if I get bored one day.

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Digital intrapreneur, internet operations and product marketing guy, fascinated by human behaviour